Category: Technology

FrontlineSMS comes of age

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Two-and-a-half years in the making, FrontlineSMS is finally shedding its Beta status and will soon, finally, be launched to the NGO community as a fully-blown product. Although it’s taken much longer than I’d have hoped, at least we’ve had ample time to listen to the users and got the clearest possible indication of what we needed to add, remove, tweak and improve to make it more useful and relevant. The Beta – proof-of-concept as it was – naturally had its problems, but thanks to a great team of developers the new version is on target to exceed even my own expectations.

We’re still in Beta in the new release (but at least it will get out of it this time!) and things are still a little rough in places. Many of the finishing touches are scheduled for later in the development cycle, but the software is already beginning to take shape and neatly builds on the current FrontlineSMS look and feel which we know works well.

Here’s a sneak preview of just a few of the things we’ve been working on.

We’ve built two user interfaces in the new version – a Classic and Advanced view – allowing the user to determine how much functionality they want to be exposed to. Beginners will be happy with the Classic, which looks and feels pretty-much like the current release. We’ve also added right-click menu functionality, making things quicker, easier and more accessible throughout, and ‘handles’ which allow different elements of the screen to be expanded or reduced in size depending on how much the user needs or wants them.

 

A choice of database options are now available, allowing incoming and outgoing message data to be read and shared by other applications. Incoming messages can also be ‘posted’ automatically to web servers, or passed to other running programs which can then deal with them independently. There are also improved data import options allowing, for example, groups of contacts to be easily brought into the database, with generated message data more easily exportable from a number of modules in a number of popular export formats. One of the problems with the current version was that the data, useful as it was, wasn’t easily accessible by anything other than FrontlineSMS. Not quite so useful.

Device installation and configuration is now largely automated in the brand new PhoneManager module, with auto-detect and auto-configure functionality. FrontlineSMS scans the host computer, looks for modems and phones (which can be internal devices, or connected via USB or bluetooth), determines whether they’re any use, and then sets them up if they are. Multiple devices can be used at the same time, and each can be configured exclusively to send messages, or purely to receive, depending on what the user requires. A wide variety of GSM modems and phones will be supported at launch, with simple driver creation possible for new devices as they hit the market. Long gone are the handset headache issues of version 1.0

Additional functionality includes support for SMPP, which will allow messages to be blasted through SMS aggregators such as Clickatell. This will make it possible to send large numbers of messages far more quickly and cheaply than via any attached device, if and when an internet connection is available. The new FrontlineSMS will also be platform independent, so Mac and Linux users no longer need feel left out.

Of course, this is only half of the project. A team at Wieden+Kennedy are working hard to re-brand the software and build a simple, functional, accessible website, work which is also going fantastically well. But that’s the subject of an entirely different blog post altogether…

All of this work – the application itself and the website – will be publicly launched on 8th May at Global Messaging 2008 in Cannes, where I’ve been invited to give a keynote speech – “Mobile messaging as a means of empowerment: How has SMS been harnessed by NGOs around the globe?”.

Two weeks later, 22nd May, sees FrontlineSMS feature as a finalist in the Stockholm Challenge where it’s been selected for its use in monitoring the 2007 Nigerian elections. The project then enters a new phase on 1st June as the MacArthur Foundation funding ends and a new grant from the Open Society Institute (OSI) begins.

I’ve always felt that FrontlineSMS had a huge amount of potential. Thanks to a dedicated team – supporters, users, developers, bloggers and donors among them – we may soon start to see it.

From conception to replication

Tonight, a hundred and fifty farmers and their families who I have never met will be going to bed better off. Not only is this significant for the farmers, it’s also significant for me. Because without FrontlineSMS, which is being used to provide coffee prices to these smallholder farmers, this would not be happening.

There’s a tendency to think that, as a free entry-level texting solution, FrontlineSMS is only relevant for smaller, grassroots non-profits who are most likely to lack the funds or in-house expertise to develop their own solutions. Over the past couple of years I’ve begun to see otherwise. As a case in point, this coffee project is being run by the UN. Not the suited, New York-based UN you see on TV, but a field-based team of UN staff and volunteers who simply wanted to try something. All they needed was a simple, low-cost tool which allowed them to rapidly prototype their idea.


Today, using FrontlineSMS, their pilot project is distributing prices from five large buyers to about 150 farmers, village leaders and farmers groups by SMS in a classic “market transparency” intervention. And it’s working. Prices are going up for farmers, and the buyers are getting access to more quantity and better quality. Prices are collected via phone once a week and within ten minutes are entered into FrontlineSMS and sent out. The project has been successfully running for several months.

What’s notable is the benefit this project brings to the coffee dealers, the middlemen. Usually tarnished as unscrupulous and exploitative, they also have families and also need to make a living. Rather than cutting them out altogether they have been brought on board, and their reward is better quality coffee and access to larger quantities of beans.

Of course, there are countless “market price” examples out there, but what makes this significant, for me at least, is that they used a tool that any organisation working on economic empowerment or market issues could use. Unlike the Kerala fishing example, where mobile phones helped fishermen in southern India increase their profits in a similar way, this latest UN project is using freely available, NGO-specific, easy to implement named software. Interested NGOs simply have to Google “FrontlineSMS” and – if they choose – learn about it, download it and use it themselves. Barriers need to come down, and they are.

But issues of cost, replicability and knowing what’s possible remain three of the biggest hurdles to mobile adoption among the grassroots conservation and development communities, something I regularly blog about. As yet, this UN project is undocumented (which is why I can’t be more specific), so the knowledge is largely confined locally to where they work. Hopefully this will change. For the hundred and fifty coffee farmers involved in this project the concept has been well and truly proven, but for countless thousands of others, it hasn’t. Our challenge is to make it so.

Mobile apps for the long tail

Even though I regularly blog about things which directly relate to my work, I rarely make use of any of them in my work. But then a few weeks ago I blogged about “Social mobile and the long tail“, an entry in which I tried to imagine what the non-profit/developing country/mobile applications landscape might look like. I had been toying with the idea of blogging about it for a few months, but just hadn’t come up with an image I was happy with. For a while I’d had the long tail in mind, so eventually I plumped for it even though it was originally conceived for something entirely different (consumer demographics in business, of all things).

During my recent presentation at the Texting4Health conference at Stanford, the graph caused quite a stir (you’d have to have been there to know the context), but it proved an incredibly useful visual for something which would have previously taken me a minute or two to explain. Since then it’s effectively got me an invite to another conference, this time in San Francisco, which has an interest in the focus areas for mobile applications in the developing country/NGO world. The fuller blog posting has also proved popular – a document I’ll be using later this week at a gathering in Washington D.C.

Reactions to the relevance of the long tail in the mobile applications space have been mixed. Some people just got it, some people debated and discussed it, while others just didn’t click. But that’s fine. The whole purpose of the graph was to try and generate awareness around something I see as extremely important. There’s a lot of energy, and increasing amounts of money, being funnelled into the social mobile space right now. If – in the context of grassroots NGOs in developing countries at least – mobiles are to live up to their full potential we need to make sure that all this time, money and effort are concentrated in the right place.

And for me, at least, that means putting most of it in the long tail.

Seizing the moment

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Back in the summer of 2005, a few friends and colleagues gathered in a corner of the Commonwealth Club in London. There were environmentalists, conservationists, communications experts, senior mobile industry executives, businesspeople and a couple of potential investors. What brought us there was the Galileo Masters, an annual competition which awards incubation opportunities for innovative satellite navigation applications. FrontlineSMS development was just about to begin, kiwanja.net was beginning to grow and it was a time rich in ideas. Not surprisingly for a meeting dominated by conservationists, it was an environmental application which won through. On 8th June 2005, our Mobile Environmental Monitoring Device was born. Our idea was this.

A Mobile Environmental Monitoring Device (MEMD), tracked by Galileo, would gather environmental information as people move through their landscapes. Indicators such as temperature, air quality, CO2 levels and air pressure would be recorded along with a fix on each location. For the first time individuals will be able to monitor their own exposure to local, relevant environmental hazards. Although initially a standalone unit, MEMD could converge with other technologies in the future, such as mobile phones and PDAs, providing enhanced functionality and communications ability. Each data set, gathered by each MEMD unit, would provide the user with a snapshot of the state of their environment

The idea was a bit on the grand side (see a bigger diagram) and we didn’t win, which was probably a good thing since none of us really knew if the thing was possible. MEMD was consigned to the archives like an earlier mobile payments concept (which has also since taken off). I started work on another project which later became FrontlineSMS, and life moved on.

The idea was well and truly buried until recently, when I came across this – the Nokia Eco Sensor Concept. According to Nokia:

Our visionary design concept is a mobile phone and compatible sensing device that will help you stay connected to your friends and loved ones, as well as to your health and local environment. You can also share the environmental data your sensing device collects and view other users’ shared data, thereby increasing your global environmental awareness

Interestingly, their monitoring device pairs with a mobile phone – which was what we had in mind – collects similar kinds of environmental data, allows it to be shared and aggregated and is designed to increase environmental awareness. It looks like we were just a little early on this one.

Ideas, of course, are one thing. Having the resources to execute them is another (something which, to this day, remains a challenge). Back in 2005 we were left to wonder if MEMD would ever have been possible.

Two years later, Nokia have shown us that it is.