Mobile as exploration

It was early evening, 14th October, last year. I’d just received the email completely out of the blue. I’d had a long day in London, and was staying over for an early start the following morning. The email was from National Geographic, and it carried news that I’d been named an “Emerging Explorer“. Of course, I thought it was spam.

Because the nomination and selection process for these Awards are entirely confidential, I still don’t know to this day who nominated me. Not only that, but I also had to get my head around what on earth my work had to do with exploration. The email wasn’t spam, after all.

On reflection, it was a very bold move by the Selection Committee. Almost all of the other Emerging Explorers are either climbing, diving, scaling, digging or building, and what I do hardly fits into your typical adventurer job description. But in a way it does. As mobile technology continues its global advance, figuring out ways of applying the technology in socially and environmentally meaningful ways is a kind of 21st century exploring. The public reaction to the Award has been incredible, and once people see the connection they tend to think differently about tools like FrontlineSMS and their place in the world.

The Awards were made during “Explorers Week” in Washington DC in June. You can watch my 15 minute presentation (above), or read a short blog post of thoughts from the start of the week. We’ve also recently begun a new series on the National Geographic website – “Mobile Message” – designed to help spread the word on what mobile technology means for the developing world.

It was a huge honour to be the first mobile innovator to be named a National Geographic Emerging Explorer. With the incredible progress being made by many other friends and colleagues, I’m confident I won’t be the last…

FrontlineSMS @ National Geographic Live!

Date: Friday October 29th, 2010
Venue: National Geographic, Washington DC
Moderator: Benjamin Shaw
Speakers: Saleem H. Ali, Ken Banks, Jerry Glover, Kakenya Ntalya

“Meet four gifted individuals recognized by National Geographic for making a difference early in their careers. This season’s Emerging Explorers Salon, moderated by Benjamin Shaw, executive producer for the weekly radio talk show National Geographic Weekend, features transformative ideas that are influencing the world. Scientist Saleem H. Ali promotes a pragmatic, inclusive form of environmentalism. Mobile technology innovator Ken Banks developed software that enhances the communications ability of people without access to the Internet. Agro-ecologist Jerry Glover uses biodiversity to improve food security. Activist Kakenya Ntaiya, in the face of daunting obstacles, founded the first primary school for girls in her region of Kenya”.

Further details, and tickets for this public event, are available on the National Geographic website.

“Living a boys adventure tale”

I was no different to many other children my age, taking every opportunity to get my hands on a National Geographic magazine and flicking through each colourful page in wonder and amazement. I’d get most of mine cheap from jumble sales back then – I can afford to buy them full price these days – but that sense of fascination remains.

Thirty years on and I find myself in Washington DC attending the National Geographic Explorers Symposium. I’ve packed quite a lot in over those thirty years – school building in Zambia, hospital building in Uganda, a degree in Social Anthropology, carrying out biodiversity surveys in Uganda, running a primate sanctuary in Nigeria and various trips and visits to a host of other countries, most on the African continent.

Since 2003 my career took a significant turn when I started working in mobile, and the development of FrontlineSMS takes up the majority of my time these days. It was this work which caught the eye of the panel at National Geographic, culminating in the Award announced last month.

I’ve always been keen to take the mobile story out of the entrepreneurship, social media, activism and technology circles and more into the mainstream. Many of the articles I used to write for PC World were primarily designed to do just that. I’m excited to be able to talk about the role of mobile technology around the world to the Symposium delegates and attendees this week, and am excited to meet at first hand some of the amazing explorers and adventurers I was previously only able to read about (the man who helped discover the wreck of the Titanic among them).

It promises to be a fascinating few days, and I’ll be taking every opportunity available to see how our work – and how mobile more widely – can be applied to some of the work being done by National Geographic and their incredible family of Fellows and Emerging Explorers.

Celebrating the ecosystem approach

It was a cold evening last October when I heard from National Geographic that we’d won an Emerging Explorer Award for our work in mobile. Seven months is a long time to keep a secret, but now news is out it will hopefully be the ideal platform to help us spur further development of FrontlineSMS, and increase interest in wider circles around the potential for simple, appropriate mobile technologies to solve some of the more pressing problems people face in the world today.

Although it’s wonderful to get this kind of recognition, it also makes it a good time to clarify a few key points about the work we’re doing.

Exploring

First, I believe National Geographic took a bold step picking a mobile project as one of their Awardees. Explorers are usually associated with more physical, tangible acts such as climbing, diving, flying, discovering and so on. Trying to come up with a new approach to applying mobile technology to a problem is a different way of thinking about “exploring”, and I think it raises a number of very interesting questions. Something for a future blog post, no doubt.

Approaching

Second, first and foremost I believe the Award is recognition of our approach. Over the past five years – yes, it’s almost been that long – we’ve developed a clear methodology based on “handing over our technology and stepping back” (as one conference delegate once put it to me). The National Geographic article summed it up perfectly:

The key, Banks believes, is a hands-off approach. While his website provides free support and connects participants worldwide, users themselves decide how to put the software into action. “FrontlineSMS gives them tools to create their own projects and make a difference,” Banks notes. “It empowers innovators and organizers in the developing world to reach their full potential through their own ingenuity. That’s why it’s so motivating, exciting, and effective”

If we look at what’s happening today – with very little of it controlled by us – we’re seeing something of an ecosystem developing around FrontlineSMS. Sure, the software isn’t perfect and it’s constantly improving and evolving, but people are being drawn to it because it allows them to do what they do, better. It’s something they can build on top of, something they know of and to a large degree trust, and something which allows them to immediately tap into a wider community of users, donors and supporters.

It can act as a springboard for their own ideas and visions in a way other solutions aren’t. And only a few of these people are technical, and that is key. “Focus on the users and all else will follow” is something we seem to come back to again and again, but without it – and without users – all we have left is a bunch of code and a Big Idea.

The FrontlineSMS ecosystem is witnessing the creation of increasing numbers of plug-ins – medical modules, microfinance modules, mapping tools, reminders and analytical tools among them, and we’re hearing more and more from established, well-known entrepreneurial organisations who have chosen to implement and integrate FrontlineSMS as one element of their work. Laura, our new Project Manager, is just beginning to reach out and make sense of this activity, much of which we currently know very little about. Allowing users to take your platform and just run with it is empowering for them, but creates a unique set of challenges for us.

Recognising

Third, and finally, are the recipients of the Award. I may have been fortunate enough to have got the fledgling FrontlineSMS concept off the ground way back in the summer of 2005, but it’s been a truly monumental, global effort getting it to where it is today, recognising – of course – that we still have a long way to go. From bloggers to donors, from developers to journalists, from testing partners to users, people have stuck with us and supported us in ways I would never have imagined.

Sure, the software can do some pretty neat things, and thanks to Alex and Morgan (our two developers) it continues to improve. But what really draws the majority of people to our work is the approach. For five years we’ve remained 100% focussed on the end user, and have not been distracted by newer, sexier emerging technologies. People really seem to get that. We’ve also concentrated on building, and on remaining positive. There is much wrong in the world, but that should never stop anyone making a contribution, however small.

So, a big thank you to National Geographic for putting their faith in our work; to Laura, Alex, Morgan and Josh, our dedicated core team; to the MacArthur Foundation for taking a gamble on a guy living in a van in 2007, and to the Hewlett Foundation, Open Society Institute, HIVOS, the Rockefeller Foundation and the Omidyar Network for helping us continue to develop and grow.

Finally, thanks to everyone who has supported us, spoken about us, written about us, promoted us and helped us, and thanks to the users for taking our software and doing some truly inspirational things with it. We owe all of this to you.