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Focus on the users, and all else will follow

If we were to have a mantra on the FrontlineSMS project, it would be this: “Focus on the users, and all else will follow”.

From the very beginning we’ve been unashamedly focused on servicing the needs of our growing NGO user base. Much of the advanced functionality you see in the software today has been requested by users over the course of the last four years, and much of the feature request list we’re working through today is based on feedback received since the major MacArthur-funded re-launch last summer. Our focus on the user is beginning to pay off, with well over 500 members actively engaged online. Although we’re excited with our progress, we’re far from complacent and there’s much more we need to, and can, do.

FrontlineSMS Community

With growing numbers of these users actively engaging online, others have started contributing their own stories on how they’re applying the software in their social change work. All that remains now is the creation of the second part of the community puzzle – this time for developers.

With invaluable support from our friends at the Open Society Institute (OSI) and the Free Software Foundation, last autumn we finally solved some lengthy and complex licensing work with the FrontlineSMS code. With a number of educational establishments, NGOs and individual developers keen to begin work, we pushed the code out on SourceForge, posted a community blog entry a little later, and got on with improving functionality and providing continued frontline technical support to the NGO user base.

Although some early partners have already started working with the code, we’ve been holding back on an official announcement until we have everything in place – IRC, mailing lists, documentation and processes, for example – and the code is in the best possible shape for people to work with.

Earlier last month we started working with Aspiration Tech in San Francisco, who will be responsible for helping build the community. Our own developers, a number of users, and other volunteer programmers are all incredibly excited to be working with Aspiration, who are experts in the field. We’ll make an announcement once we’re good to go.

FrontlineSMS Icon - Photo by Erik Hersman (White African), Kenya, 2008

Although there is considerable buzz and excitement around mobile technology and source code at the moment, we’ve been firm believers that the users come first. Without them you have no project, no community. Only now, after increasing numbers of this first community – the users – begin to apply the software in exciting and innovative ways, is everyone ready – developers included – to tackle the second.

38 comments

1 Ken Banks { 06.05.09 at 5:38 pm }

Open source, the @frontlinesms approach, and why users should always come first. http://is.gd/PjFO

2 kiwanja { 06.05.09 at 5:38 pm }

Open source, the @frontlinesms approach, and why users should always come first. http://is.gd/PjFO

3 Gennefer Snowfield { 06.05.09 at 5:41 pm }

RT @kiwanja Open source, the @frontlinesms approach, and why users should always come first. http://is.gd/PjFO

4 gennefer { 06.05.09 at 5:41 pm }

RT @kiwanja Open source, the @frontlinesms approach, and why users should always come first. http://is.gd/PjFO

5 Ida Horner { 06.05.09 at 5:42 pm }

RT @kiwanja: Open source, the @frontlinesms approach, and why users should always come first. http://is.gd/PjFO/Oh I so agree

6 ethnicsupplies { 06.05.09 at 5:42 pm }

RT @kiwanja: Open source, the @frontlinesms approach, and why users should always come first. http://is.gd/PjFO/Oh I so agree

7 changefeed (changefeed) { 06.05.09 at 5:50 pm }

->@kiwanja: Focus on the users, and all else will follow http://tinyurl.com/nts9kf

8 changefeed { 06.05.09 at 5:50 pm }

->@kiwanja: Focus on the users, and all else will follow http://tinyurl.com/nts9kf

9 hash { 06.05.09 at 6:12 pm }

Well said Ken. I agree on this basic premise, especially in the space that I’ve been thrust over the last year as well. There is a tendency to think that you know more than your users, or know what they want. I’m guilty of just this type of thinking and have to continually remind myself that we should only build what people are asking for.

I think what many have a hard time with is understanding just how hard it is to grow a product organically and the patience it requires to both listen and build for your users not for yourself.

10 Trey { 06.05.09 at 6:18 pm }

Great post, and some great insight. It sometimes seems like people blindly walk into ‘what seems right’ without thinking who it’s right for. What you say makes a lot of sense and maybe there would be more active communities, like that for the awesome Frontline SMS, if people took on board your approach.

TT

11 @mikegechter's RSS { 06.05.09 at 6:42 pm }

Focus on the users, and all else will follow: If we were to have a mantra on the FrontlineSMS project, it would .. http://bit.ly/h3AhY

12 mikegechter rss { 06.05.09 at 6:42 pm }

Focus on the users, and all else will follow: If we were to have a mantra on the FrontlineSMS project, it would .. http://bit.ly/h3AhY

13 kiwanja { 06.05.09 at 6:44 pm }

@HASH – Thanks, Erik. As someone who’s going through some of the challenges we have, I appreciate your comments! :)

@Trey – Cheers for your support and enthusiasm! From my experiences over the past couple of years or so, it’s much easier to get people interested in the project if it’s actually out there and doing good things. After four years – and as Erik said, this stuff does take time – I think we’re getting there

14 da_champ { 06.05.09 at 7:11 pm }

users first?! yes!!

15 Hapee { 06.05.09 at 8:15 pm }

RT @kiwanja: Open source, the @frontlinesms approach, and why users should always come first. http://is.gd/PjFO

16 Hapee de Groot { 06.05.09 at 8:15 pm }

RT @kiwanja: Open source, the @frontlinesms approach, and why users should always come first. http://is.gd/PjFO

17 TWEETOFF Donation { 06.05.09 at 11:48 pm }

Focus on the users, and all else will follow | Build it Kenny, and … http://bit.ly/SVwJh

18 tweet-off { 06.05.09 at 11:48 pm }

Focus on the users, and all else will follow | Build it Kenny, and … http://bit.ly/SVwJh

19 Josep Maria Miró { 06.17.09 at 2:40 pm }

Focus on the user, all else will follow http://snurl.com/kav7f

20 josepmiro { 06.17.09 at 2:40 pm }

Focus on the user, all else will follow http://snurl.com/kav7f

21 Ushering in the Advisors #1: Erik, Jan | Build it Kenny, and they will come... { 10.19.09 at 10:22 am }

[...] over the past couple of years or so. During the FrontlineSMS building process we’ve been totally focused on the users – unashamedly so – and only now are we beginning to catch up [...]

22 Dilemmas of innovation and invisibility | Build it Kenny, and they will come... { 10.24.09 at 8:52 am }

[...] 1993 – and I still grapple with it today. I don’t have the answer, but I do know that putting end-users first at every opportunity is the right thing for me to do. Create tools that enable other people to head [...]

23 Laura Walker Hudson { 04.15.10 at 9:19 am }

Focussing on product need not divorce you from reality on the ground – focus on users & all else will follow http://bit.ly/c9PbV0 #innovfair

24 Ushering in our Project Manager | Build it Kenny, and they will come... { 04.29.10 at 2:25 pm }

[...] the beginning, Ken’s mantra has been ‘support the users, and all else will follow‘. Priorities for the next year include improving our support to our users, and providing [...]

25 Celebrating the ecosystem approach | Build it Kenny, and they will come... { 05.19.10 at 2:08 pm }

[...] in a way other solutions can’t. And only a few of these people are technical, and that is key. “Focus on the users and all else will follow” is something we seem to come back to again and again, but without it – and without users – [...]

26 Celebrating the ecosystem approach : FrontlineSMS { 05.20.10 at 3:04 pm }

[...] way other solutions aren’t. And only a few of these people are technical, and that is key. “Focus on the users and all else will follow” is something we seem to come back to again and again, but without it – and without users – [...]

27 Ushering in our Project Manager : FrontlineSMS { 05.25.10 at 11:41 am }

[...] the beginning, Ken’s mantra has been ‘support the users, and all else will follow‘. Priorities for the next year include improving our support to our users, and providing [...]

28 Ken Banks { 06.24.10 at 5:01 pm }

Nice to see a growing realisation of concentrating on users first, something we've argued for for five years. http://is.gd/d2h8K #USIPmobile

29 Raymond June { 06.24.10 at 5:03 pm }

RT @kiwanja: Nice to see a growing realisation of concentrating on users first, something we've argued for for five years. http://is.gd/d2h8K #USIPmobile

30 Carol Waters { 06.24.10 at 5:03 pm }

RT @kiwanja:Nice to see a growing realisation of concentrating on users 1st, s/thing we've argued for 5 years http://is.gd/d2h8K #USIPmobile

31 Anand Varghese { 06.24.10 at 5:03 pm }

RT @kiwanja: Nice to see a growing realisation of concentrating on users first, something we've argued for for five years. http://is.gd/d2h8K #USIPmobile

32 IntraHealthOPEN { 06.24.10 at 5:37 pm }

RT @vargheseanand: RT @kiwanja: Nice to see a growing realisation of concentrating on users first,http://is.gd/d2h8K #USIPmobile

33 Heather LaGarde { 06.24.10 at 5:37 pm }

RT @vargheseanand: RT @kiwanja: Nice to see a growing realisation of concentrating on users first,http://is.gd/d2h8K #USIPmobile

34 Dilemmas of innovation and invisibility : FrontlineSMS { 07.12.10 at 12:25 pm }

[...] 1993 – and I still grapple with it today. I don’t have the answer, but I do know that putting end-users first at every opportunity is the right thing for me to do. Create tools that enable other people to head [...]

35 Ken Banks { 12.29.11 at 4:09 pm }

An old post, but as central to our work as ever. "Focus on the users, and all else will follow". http://t.co/egXx6Z5U #ICT4D

36 Heather LaGarde { 12.29.11 at 5:28 pm }

RT @kiwanja: An old post, but as central to our work as ever. "Focus on the users, and all else will follow". http://t.co/5mGjOPX6 #ICT4D

37 Awaaz De { 01.01.12 at 5:45 am }

Amen! RT @kiwanja: Old post, but as central to our work as ever. "Focus on the users, and all else will follow". http://t.co/n3tGjrw5 #ICT4D

38 Pavithra K. Mehta { 01.01.12 at 7:56 pm }

Amen! RT @kiwanja: Old post, but as central to our work as ever. "Focus on the users, and all else will follow". http://t.co/n3tGjrw5 #ICT4D

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