Mobile technology and the last mile

Since our founding in 2003, kiwanja.net has been primarily focused on serving the needs of the smaller, local, grassroots NGO community. FrontlineSMS is testament to that approach – a low-tech, appropriate technology which works on locally available hardware and without the need for NGOs to employ the services of teams of technical experts. We haven’t got everything right, and FrontlineSMS remains a work in progress, but we’re excited about where we are, how we got here and where we’re headed.

We were recently approached by Philip Auerswald, Editor of “innovations“, to write an article on that journey, and our approach to mobiles-for-development. The result was a tri-authored piece by three members of the FrontlineSMS team – Sean McDonald, Flo Scialom and myself. A PDF of that article – “Mobile technology and the last mile” – is available here.

About “Innovations”:
“The journal features cases authored by exceptional innovators; commentary and research from leading academics; and essays from globally recognized executives and political leaders. The journal is jointly hosted at George Mason University’s School of Public Policy, Harvard’s Kennedy School of Government, and MIT’s Legatum Center for Development and Entrepreneurship”.

Many thanks to Phil and the “Innovations” team for inviting us to contribute.

The Aspen Environment Forum. In tweets.

Last week I was fortunate to attend the three-day Aspen Environment Forum (#AEF2011) in Aspen, Colorado. It gave me the perfect opportunity to “leave the tech behind” and immerse myself in some of the bigger environmental issues and challenges facing the planet today.

The event boasted a fantastic line-up not only of speakers, but also delegates. Some of the smartest people in their field were there to discuss, debate, challenge and collaborate. One of the highlights was getting the chance to meet some of the people who featured heavily in my anthropology dissertation way back in 1999, which looked at the role – or lack of – anthropologists in the creation of national parks.

So, in the spirit of my “Tim Smit. In tweets” post last year, here’s a few highlights of the Forum in 140 character chunks.

Context: Talk of a crowded planet are often over-exaggerated. As this statement demonstrates, in reality it’s more an issue of resources, not a lack of space (even though seven billion is a big number).

Context: It’s not just the scientists and politicians we need to get onside in the climate change debate. There’s a general apathy among the general public, too. Engaging the man and woman on the street emerged as one of the key challenges at the Forum.

Context: Some people are willing to make lifestyle changes when they recognise a problem, but they’ve got to be simple, affordable and as least disruptive to their daily lives as possible.

Context: It’s easy to make demands if you’re never expected to deliver. As the green energy message gets louder, the day of judgement looms.

Context: Switzerland is the first country to pass a law encouraging the use of “living roofs” (also known as “green roofs“) on new buildings. Proven benefits are spiritual and social, as well as environmental.

Context: Dispelling a popular myth that cutting down trees is the only way of unlocking a forest’s value.

Context: Great quote on how we need to think more holistically about the value of our forests.

Context: Over consumption is a bad thing, regardless of what you eat.

Context: Conservation organisations need to start putting people back in nature. Some are – I was fortunate to work at Fauna & Flora International earlier in my career.

Context: One of the bigger surprises for me at the Forum was the increasing importance of urban agriculture. Growing food? In cities?

Context: Farmers don’t just grow food. They have a wider responsibility, something we – and they – need to recognise.

Context: Size is relative. A small farm in the US is not the same as a small farm in East Africa.

Context: If you thought food was expensive now, you’re in for a shock.

Context: Good friend Jerry Glover highlights the folly of littering the soil with fertiliser when most of the action happens much further down. More on Jerry’s work promoting more sustainable agriculture is available here.

Context: Farmers shouldn’t be paid for what governments want them to grow. Consumers – voting with their wallets – should be the ones to tell them.

Context: A sharp reminder that we’re heading down a rocky road with our mono-culture farming practices. Diversity isn’t just king. It’s common sense.

Context: One of the more eye-opening statements of the week. Taking into account the chemicals, machinery, storage, packaging and transport, large “high-tech” American farms aren’t much more productive than their smaller “low-tech” African counterparts.

Context: As Christian Aid once put it, “We believe in life before death”. Ultimately, feeding people should be more about quality than quantity.

Context: Factoring in drinking, cooking, showers, toilet breaks and the amount of water needed to produce the food they eat, average water consumption in America is staggering. Unsustainable on a global level? You bet.

Context: Busting the myth that a clean, tidy environment is something you only aspire to when you’re wealthy.

Context: Poverty – the root cause of much evil.

Context: Only one percent of our oceans are protected in any meaningful way. Amazing.

Context: The challenges may seem unsurmountable, but that’s not an excuse to do nothing.

Context: We need to reframe the renewable energy debate.

Context: If living within our means is a measure of development then we have much to learn from the ‘developing’ world. Let’s not kid ourselves that ‘we’ have all the answers.

More on the Aspen Environment Forum can be found on the Forum website, including videos of many of the Panels. A few photos from outside the Forum are available on my Flickr pages here.

The dollar-a-week “mobile challenge”

Some people go on long walks. Some climb mountains. Others run marathons or go for weeks without smoking, drinking alcohol or watching television. There are many ways to raise money for charity these days, although many don’t have a direct connection with the area of focus of the charity itself. Even less put the fundraiser in the shoes of the target audience the charity’s very existence seeks to help.

Trying to live off a couple of dollars a day is an exception. Starting yesterday, thousands of people across the UK started doing just that – living off £1 (approximately $2) a day for a total of five days. That needs to cover all their food and drink needs. According to Live Below The Line, they’re doing this to:

get a better understanding of the challenges faced by people living in extreme poverty, and to raise funds for crucial anti-poverty initiatives

One friend who will be shortly joining the challenge is Laurie Lee, Deputy Director of Policy & Advocacy at the Bill & Melinda Gates Foundation. You can follow Laurie’s progress on Twitter, along with Live Below The Line’s own updates. There can be few better ways of helping people understand the challenge hundreds of millions of people around the world face than to put them in a similar position or predicament.

So, it got me thinking… I wonder what the equivalent challenge might be in the mobiles-for-development sector?

Some time last year we passed a critical point in the history of mobile when more people on the planet started owning one than not. Projected penetration and ownership rates vary, but within the next year or two we’ll be over the five billion mark, which is quite incredible.

Of course, ownership alone doesn’t tell the whole story. The hundreds of millions of people having to eek a living off a couple of dollars a day are not only trying to buy food and water for them and their families. They’re also trying to save to send their kids to school, to buy medicine, to keep a roof over their heads. In the context of their phone ownership, they also need to find extra cash to keep their phone charged, and to keep it topped up, usable and functional. There is already growing evidence which highlights the tough decisions mobile owners are having to make when balancing a restricted household budget.

So, what would an equivalent “$2 a day” challenge look like for mobile? Well, for a start we’d have to calculate the average telecommunications spend for an average mobile owner in a developing country. Without specific data to hand, I’m going to take a stab at $1 per week. If I were to cancel my mobile contract today and move to pre-pay, how would I manage with that kind of budget, and what decisions would I have to make on a daily basis before hitting “Send”, “OK” or “Dial” on my phone?

Let me take another stab at some of the things I’d likely have to do.

Service costs
For the first time I’d need to read up and make sure I fully understood all of the price plans and offers from each of the mobile operators in the UK. Right now I have no idea, because I’ve never needed to know. If I’m to maximise my $1 per week I need to know under which conditions which operator will be cheapest.

SIM choice
I’d need to go out and acquire one SIM card for each of those operators, and get used to swapping it in and out on a regular basis before making calls, sending texts, tweeting, checking emails, and so on in order to maximise my budget. Ideally I’d have a phone which takes multiple SIM cards to make this all slightly less painful, only they’re not available where I live.

Configuration
Assuming I’m able to access the Internet and can afford to (see “Web challenges” below), whenever I do switch SIM cards I’d need to learn how to change the WAP/Web configuration settings on the phone (which are network dependent). This can be a challenge at the best of times, and even more so for less technical users.

Web challenges
Assuming my phone and SIM are data enabled, I’d be able to access the Internet. Only problem is I have very little idea what the costs would be. Right now, with my generous browsing allowance, I can pop onto Twitter or read the news, but if I had to pay for each page view or chunk of downloaded data, how would I know what the costs are ahead of time? Again, I’d need to make a conscious decision whether or not I could afford the luxury, and confusion over data costs could easily (and quickly) be the death of me.

My friends and family network
I’d need to make sure I knew which network each friend and family member were on, so I’d know which SIM to switch to before making a call, or texting (same-network calls or texts are cheaper in many countries). And with many of these contacts also likely having multiple SIM cards, I’d need to be confident that I could manage a complex address book.

To call, tweet, text – or not call, tweet or text?
Before making a call, or sending an SMS, I’d need to make a conscious decision whether or not I could afford it, and weigh up any cost with the anticipated benefit. Gone would be the days of having the luxury of thousands of minutes and texts to ‘waste’ away.

Battery
I’d need to put aside a few pence per week to cover the cost of charging (electricity isn’t free), depending on how much I used the phone. If charging costs were prohibitive then I’d need to make sure my phone was off when I didn’t need it (or wasn’t expecting a call) in order to maximise the time between charges.

Flashing and beeping
If I did need to contact someone urgently, and assuming I was okay with them being burdened with the call cost, I could “flash” or “beep” them (ring their phone a couple of times, and hang up and wait for a call back). Since there’s no real culture of this where I live, I’m not sure if it would work, and if the person I was calling was also short of credit, we could have a stalemate. (For an excellent article on the culture of flashing and beeping, check out this Jonathan Donner article).

Calling codes
For short, regular messages – “I’m at work okay”, “I’ve got the shopping” or “Leaving now” – I’d possibly need to devise a system where I could ring a recipient phone and use a set number of rings (or sequence of missed calls) to relay the message. I’d need to come up with a range of “survival strategies” in order to protect my phone credit.

Regardless of how well I did, one thing is abundantly clear – me and my phone would have a very different kind of relationship than we do today, and I’d certainly have to be a lot better organised than I am now. Both of those could, of course, be seen as a good thing.

If anyone else has any other “survival strategies” I’ve missed, please let me know (there are bound to be many). Either way, this would be a fascinating exercise, and well worth a try if anyone’s interested in putting themselves in the shoes of many mobile phone owners throughout the developing world.

The innovation/entrepreneurship divide

Last month I attended the Global Competitiveness Forum in Riyadh, Saudi Arabia, and sat on a Panel discussing “Conscious Capitalism” with Sally Osberg from Skoll, Bright Simons from IMANI, Michael Strong from FLOW and Mabel van Oranje from The Elders. It was during preparation for a short ten minute talk that my concept of “reluctant innovators” took shape, something I blogged about in more detail here.

Here’s the video of that introduction (you can also watch on YouTube), in which I briefly touch on our work with FrontlineSMS and why we focus on the “social mobile long tail“. It ends with a summary of some of the challenges entrepreneurs and innovators face working in the mobile-for-development field – nasties such as business models, measuring impact and scale.