AI with purpose

One of the most ‘fun’ things about AI is asking it to draw on its knowledge of your work and give an opinion or ideas. It’s easy to sense-check (we all know our own stories) and when you’ve got 20+ years of history online, there’s plenty of material for your AI of choice to be trained on. I’ve made a point of sharing all of my writing, speaking and interview content on this website over the years, and have always felt anything I’ve learnt should be made available to anyone who may find it useful. Because of that ‘share by default’ mentality I’ve got less of an issue having my work hoovered up by ChatGPT and the like than, say, a professional author might.

Today I decided to ask ChatGPT to give me an overview of my book, The Pursuit of Purpose, and to come up with a Reading Guide for it. Although I do get a sense of pleasure doing stuff like this, believe me when I say it’s more than a simple ego-massaging exercise. I’ve been genuinely interested in how the book might be used by changemakers-to-be for a while, and I’m planning a second edition which I hope makes it even more accessible to people (more on that in a future post).

So, to start, here’s what AI thinks of the book (emphasis by ChatGPT, not me).


The Pursuit of Purpose by Ken Banks is widely regarded as a thoughtful, honest and inspiring book, especially for people interested in social impacttechnology for good, and finding meaning in their work.

STRENGTHS OF THE BOOK

Personal and Real. It’s not a ‘how-to’ or self-help formula. Instead, Ken shares his personal journey – from uncertainty to global impact – with honesty about his mistakes, doubts, and growth.

Inspirational for Changemakers. If you’re trying to make a difference in the world but feel overwhelmed, this book offers encouragement. It shows that you don’t need to be a big-name leader or have a perfect plan to make a real difference.

Grounded in Real-World Experience. Ken doesn’t just talk about purpose in theory. He’s spent years working in ICT4D (Information and Communication Technologies for Development), especially in Africa, and shares real stories from the field.

Accessible and Reflective. It’s easy to read and feels like a conversation with someone who’s been through the challenges of searching for purpose and doing meaningful work.

WHO IT’S BEST FOR

  • Young people looking for direction.
  • Anyone working in social innovation, development or tech for good.
  • Readers interested in purpose-driven work beyond traditional career success.

If you’re exploring identity, social change and meaningful living – especially from a mindful or values-based perspective – this book pairs really well with Buddhist or reflective reading too.


If any of this has piqued your interest then feel free to download the book (or buy it from Amazon, or any place that sells books) and have a read. I’d love to hear your thoughts if you decide to do that.

After basking in glory for a few minutes , I then asked ChatGPT to give me a Reading Guide, something that people could use to frame and guide their reading of the book. This is what I got.


Reading Guide: The Pursuit of Purpose

Author: Ken Banks
Theme: Discovering purpose through real-world experience, especially in social change and technology for good.

Structure of the Guide

  1. Before You Start
  2. Chapter-by-Chapter Questions
  3. Reflection Prompts
  4. Creative Exercises
  5. Final Project Idea

1. Before You Start

Ask yourself:

  • What does ‘purpose’ mean to me right now?
  • Do I believe you have to ‘find’ purpose or can you build it through action?
  • Am I hoping to make a difference in the world? If so, how?

2. Chapter-by-Chapter Questions

(These are thematic and not tied to exact titles, as the book reads like a personal journey.)

Chapters 1–3 (Early Life & Uncertainty):

  • What moments in Ken’s early life shaped his curiosity?
  • Have you ever felt unsure of your direction like he did? What helped?

Chapters 4–7 (Discovery Through Action):

  • How did Ken’s travels and real-world experience shape his sense of purpose?
  • What does this say about the value of doing versus just thinking?

Chapters 8–11 (Building FrontlineSMS):

  • What stands out about how Ken developed his technology?
  • What role did listening to others play in his process?
  • What mistakes did he make, and what did he learn?

Chapters 12–End (Reflection & Purpose):

  • How did Ken’s definition of purpose evolve?
  • What kind of impact did he create – and what fuelled it?

3. Reflection Prompts

Use these in a journal or discussion group:

  • Describe a moment where something felt meaningful to you. What made it feel that way?
  • What strengths or skills do you have that could help others – even in a small way?
  • Are there any fears or doubts holding you back from starting something purposeful?

4. Creative Exercises

  • Timeline of Purpose: Draw a timeline of your life so far. Mark moments when you felt close to or far from your sense of purpose.
  • Purpose Collage: Make a visual collage (paper or digital) of what ‘purpose’ looks like to you using images, quotes, or symbols.
  • Idea Starter: Choose one problem you care about. Brainstorm one small action you could take in the next week to explore it.

5. Final Project Idea

Design a Purpose Project Plan
Based on what you learned, outline a small project you could start:

  • What is the purpose behind it?
  • Who would it serve?
  • What tools or knowledge do you already have?
  • What’s the first step?

Over the years I’ve spoken at many schools and universities around the world, and supported and mentored a number of young innovators. Not only is giving back something we ought to do, but it’s something I enjoy (and something I continue to do). Fortunately, through my writing, speaking and affiliations with the likes of National Geographic, a lot of my work (and how I feel we should go about social change) does reach far and wide, but there’s always that tricky last mile.

Hopefully this post, and in particular the Reading Guide, will get into the hands of a teacher or university lecturer somewhere, and help me reach out just that little bit further.

New beginnings

Today, thousands of children across the UK had their first day at secondary school. My youngest two were among them. Seeing them head off in their shiny new uniforms earlier this morning made for a very proud moment.

But today was a very big day for me professionally, too.

Our children were born during what I’d call the peak of my career. When Maddie and Ollie came along we already had Henry, and I was travelling the world giving keynotes, visiting project sites, picking up lucrative consultancy work, writing guest articles for major news outlets and magazines, publishing books, working with the likes of Archbishop Tutu and Peter Gabriel, and winning awards and Fellowships for my social innovation efforts. It was an incredible time, and I still pinch myself when I think about it.

But it was one that didn’t sit comfortably with parenthood.

So I stepped back and, after a brief final flurry of overseas travel, gave it all up to prioritise my young family. That meant taking less risk and focusing on work which meant I could be at home as much as possible to do the school runs, cook dinner and tuck the kids into bed at night. You know, the kind of stuff you only get one chance of doing.

To say I’ve missed the buzz and excitement of what came before would be an understatement, and even now I look back fondly on what was a golden age for me and my work. But it was all worth it, and today is testament to that.

My target, all those years ago, was to see all the children safely into secondary school, and only after that to focus back on myself. Today is the first day of that new beginning. I’m excited for what’s ahead, and feel a sense of rebirth as I turn my attention back to things I want to do with my remaining time on this little blue planet of ours.

Time to dream. And breathe.

One of the obvious side effects of being out of work for three months is that you’re forced to take a break from the 9-to-5 routine that most of us end up enslaved to.

But in my case this enforced ‘break’ has turned out to be the best thing I could have done.

Taking any length of time off work to simply think and reflect might seem like a luxury few of us can afford. But it’s one of the best investments I’ve made in a long time, both professionally and personally. I’ve found a clarity I wouldn’t have found any other way.

Carving out time to pause and reflect has allowed me to step back and gain perspective. Most of us are constantly in the thick of things, buried in our work and our inboxes, and it’s easy to lose sight of the bigger picture. A break from the daily grind provides the mental space needed to reassess direction, goals, strategies and priorities. It’s like hitting the refresh button, allowing new ideas to emerge and unexpected solutions and ideas to surface.

It also gives us time to dream. And breathe.

Albert Einstein, Steve Jobs and Bill Gates all made a point of taking time off from their busy schedules to think, reflect and ponder. Gates famously has his ‘Think Weeks’ where he hides away with a stack of books and a notepad. These periods of isolation have been credited with some of his most groundbreaking insights.

Stepping away from work can also significantly boost your creativity. Our brains need down time to make connections between disparate ideas, and this is often where creative breakthroughs happen. Ever noticed how your best ideas come to you in the shower or during a quiet walk? That’s your brain at work, free from the clutter of the daily grind.

Being out of work isn’t fun, and there have been many occasions when I’ve struggled for motivation, or I’ve let all the worry get the better of me, or I’ve felt incredibly guilty for not being constantly productive. I’m one of those people who needs to keep busy – at least, I used to.

I’ve learnt a lot about myself over the past three months, things I’d never have learnt had I not had the space and the time. On Monday I start a new job as Venture Coach for beVisioneers: The Mercedes-Benz Fellowship, and I couldn’t be more excited.

It was the time away that gave me the clarity (and opportunity) to focus my time on this exciting line of work. Watch this space for more.

So thank you, universe, for gifting me the chance to think.

I hope I don’t let you down.

Time to be true to ourselves

Less than a week into my latest job search I repeated one fatal mistake, a mistake I’ve made over and over again over the years. You probably have, too.

Except this time I took a step back, recognised it, and put it right.

What am I talking about? That relentless career/salary progression thing, that’s what. The idea that your career, while it may not follow a beautiful straight line, is somehow meant to keep pointing up, keep getting better.

You know, that ‘Supervisor’ to ‘Assistant Manager’ to ‘Manager’ to ‘Director’ to ‘Senior Director’ to ‘C-suite’ progression thing. And the better and better salaries that go with it. There’s an insane expectation, and sometimes pressure, for us to try and steer our careers along this path. And it makes no sense, no sense at all.

The mistake I made after just a few days into my latest search was to focus my time on well-paid, senior roles. You know, ticking that top tier salary box on Guardian Jobs, then selecting the most senior job categories, and then seeing what comes out – and realising that all of the results are the kinds of jobs I’d never, ever want to do any more. I’m just being honest.

Years ago I’d have probably just gone with it, and most likely ended up working somewhere I’d find deeply frustrating, overly bureaucratic, and a creative thinking graveyard. But hey, the salary would have been good, so the price is worth paying, right?

Wrong.

Since early March I’ve been doing a lot of thinking. Dangerous, I know. Never before have I given myself this much time to seriously ponder what a late career/life reboot might look like for me. But I’ve been reading a lot, hoping to get a few ideas. ‘Four Thousand Weeks‘ (by Oliver Burkeman) and ‘From Strength to Strength‘ (by Arthur Brooks) have been two of the best books I could have ever read. Few recent books have altered my thinking more than those two have.

The end result of all of this is that I’ve stopped chasing senior roles, stopped chasing titles, and stopped chasing big salaries. In my case at least, it’s really not worth it. I want to jump out of bed in the morning with a spring in my step, to do work that makes me sing, and do the kind of work that my kids would be proud of. And if the money doesn’t quite stretch to all the things we used to be able to do, then so be it. We’re doing okay. I’ve always been nothing if not resourceful.

Despite the uncertainty, I’m probably more excited now than I have been in a long time. I’m taking control of the huge chunk of my life that I’d usually hand over to an employer. As Buddha tells us, we really ought to seek the ‘right livelihood‘, work which doesn’t do harm to ourselves or others, and is ethically positive,

Too many people are unhappy in their work, and in my book that counts as harm – to themselves. We keep hearing that we should ‘bring our authentic selves’ to work. But how many of us really do?

“Knowing others is intelligence. Knowing yourself is true wisdom”Lao Tzu