Thinking the future with shift 2020

I’m excited to announce my contribution to a new book project – shift 2020: How Technology Will Impact Our Future. It’s a self-published book curated by Rudy De Waele which includes foresights on how technology will impact our future from some of the world’s leading experts.

The idea of shift 2020 is based on Mobile Trends 2020, another collaborative project Rudy launched early 2010. It’s one of the highest viewed decks on Slideshare (in the Top 50 of All Time in Technology with +320k views). Reviewing the document a couple of weeks ago Rudy realised that many of the predictions were becoming dated, and asked the original contributors for an update on their original predictions and for new foresights for the year 2020.

Rudy broadened the scope of the new book and asked new contributors to give their vision and foresights on a number of additional topics, including 3D Printing, AI, Apps, Biotech, Cloud, Connected Living, Crowdfunding, Data, Education, Entrepreneurship, Enterprise, GreenTech, Health, Hyperconnectivity, Maker Movement, Media, Retail, Robotics, Sensors, Smart Cities, Social Media, Society, Surveillance, Transport and Wearables.

shift 2020 is designed by Louise Campbell, an award winning UX and design technology professional with years of experience working with luxury fashion e-commerce brands, designing first-class, multi-platform, digital shopping experiences.

Kickstarter campaign has been launched to cover costs for the design, editing, website and promotion of the book (which will be printed by blurb.com). It includes 80 pages of original content, featuring most of the original Mobile Trends 2020 contributors in addition to some 40 new contributions from around the world – prominent futurists, trend-predictors and industry leaders. There are also opportunities for companies to personalise the cover of the book with their name and logo.

shift 2020 includes quotes, paragraphs and essays from confirmed contributors, such as:

Neelie Kroes (VP of the European Commission), Douglas Rushkoff, Salim Ismael (Singularity University), Loic Le Meur (LeWeb), Shannon Spanhake (Innovation Officer San Francisco), Adeo Ressi (The Founder Institute), Boris Veldhuijzen (The Next Web), Saul Klein (Index Ventures), Aubrey de Grey, Sunny Bates (Kickstarter / Jawbone), Carlos Domingo (Telefonica Digital), David Rowan (Wired Magazine), Laurent Haug (Lift), Martin Recke (next), Will Page (Spotify), Scott Jenson (Google), Gerd Leonhard (The Futures Agency), Yuri Van Geest, Russell Buckley, Russ McGuire (Sprint), Kwame Ferreira (Kwamecorp), Delia Dumitrescu (Trendwatching.com), Georgie Benardete (Shopbeam), Hans-Holger Albrecht (Millicom), Tariq Krim (JoliCloud), Dr. James Canton, Andrew Hessel (Autodesk), Christian Lindholm (Korulab), Eze Vidra (Google Campus), Harald Neidhardt (MLOVE), Raina Kumra (Juggernaut). Robin Wauters (Tech.eu), Nicolas Nova, Gianfranco Chicco, Shaherose Charania (Women 2.0), Ken Banks, Marc Davis (Microsoft), Felix Petersen, Kelly Goto, Erik Hersman (Savannah Fund), David Risher (Worldreader), Glen Hiemstra (Futurist.com), Jessica Colaço (iHub), Mark Kanji (Apptivation), Rohit Talwar (Fast Future), Priya Prakash (Changify), Andrew Berglund (Geometry Global), Alan Moore, Martin Duval (Bluenove), Maarten Lens-FitzGerald (Layar), Andrew Bud (mBlox/MEF), Andy Abramson, Fabien Girardin, C. Enrique Ortiz, Raj Singh (Tempo AI), Inma Martinez, Robert Rice, Ajit Jaokar, Jonathan MacDonald, Tony Fish, Dan Applequist, Redg Snodgrass (Wearable World), David Wood, Mark A.M. Kramer (razorfish Healthware) , John Kieti (m:lab), Aape Pohjavirta, Kosta Peric (Innotribe), Blaise Aguera y Arcas (Microsoft) , Michael Breidenbruecker (Reality Jockey), Tricia Wang, Louisa Heinrich (Superhuman), Mike North (UC Berkeley), Mac-Jordan D. Degadjor, Kate Darling, Simon White, Chris Luomanen (Thing Tank), Ariane Van De Ven (Telefonica), Ed Maklouf (Siine), and many others.

The eBook version will be delivered before Christmas and the printed books most likely in the new year. Check the shift2020 website for latest updates and additional information.

Charting The Rise of the Reluctant Innovator

“Don’t ask yourself what the world needs. Ask yourself what makes you come alive and then go do that. Because what the world needs is people who come alive”Howard Thurman (1899 – 1981)

When David Rowan, editor of Wired Magazine, invited me to write a short article for “Ideas Bank” last spring, it gave me a great opportunity to share something I’d been witnessing on an increasing scale since my days at Stanford University in 2007. The article had to be short – 600 words – and because of that I only invited a couple of friends to contribute their stories. But the seed of an idea was born, as was the concept of ‘reluctant innovation’. It was that seed which, one year on, would turn into a book set for launch in a couple of months time.

You can read the original Wired piece that inspired it here.

The new book features the likes of Medic Mobile, WE CARE Solar, Ushahidi, PlanetRead and DataDyne, and comes with a Foreword from Archbishop Desmond Tutu. “The Rise of the Reluctant Innovator” highlights the personal stories of ten social innovators from around the world – ten social innovators – ordinary people – who randomly stumbled across problems, injustices and wrongs and, armed with little more than determination and belief, decided not to turn their backs but to dedicate their lives to solving them.

Take Brij Kothari, for instance. Watching yet another Spanish movie in his friend’s apartment to avoid writing up his doctoral dissertation, Brij makes a throwaway comment about subtitles, which plants the seed of an idea and spawns a literacy initiative that has had, in Bill Clinton’s words, “a staggering impact on people’s lives”.

Worried about the political turmoil in Kenya, and concerned at the lack of information that is forthcoming from his adoptive country, Erik Hersman mobilises his own five-strong army to conceive, create and launch a web-based facility that revolutionises how breaking news is disseminated worldwide.

Parachuted into the middle of sub-Saharan Africa with a brief to collect public health data, and confronted with a laborious, environmentally wasteful paper-based system, paediatrician Joel Selanikio finds the perfect outlet for the skills he acquired as a Wall Street computer consultant.

Intending to ground himself in the realities of global health during his internship in rural Malawi, Josh Nesbit discovers that it is hard to sit on the sidelines and soon finds himself proposing a solution to overcome the difficulty of connecting patients, community health workers and hospitals.

After watching local doctors and midwives struggle to treat critically ill pregnant women in near-total darkness on a Nigerian maternity ward, where an untimely power cut can mean the difference between life and death, obstetrician Laura Stachel delivers a solar-based solution that enhances survival prospects.

Observing how well the autistic son of a close friend responds to the therapeutic effects of a Chinese massage technique that she has advocated using, Louisa Silva is convinced that the treatment has the potential to benefit thousands of others, but she needs to prove it.

Haunted by the memory of being separated from her older sister during a childhood spent in foster care, and horrified that other siblings are continuing to suffer the same fate, Lynn Price resolves to devise a way to bring such people back together.

An unexpected conversation over dinner leads Priti Radhakrishnan to build an innovative new organisation with a mission to fight for the rights of people denied access to life saving medicines.

Until a visit to the dermatologist turns her world upside down, Sharon Terry has never heard of pseudanthoma elasticum (PXE), but when she discovers that research into the disease afflicting her children is hidebound by scientific protocol, she sets about changing the system with characteristic zeal.

Encounters and conversations with leftover people occupying leftover spaces and using leftover materials, at home and abroad, led architecture professor Wes Janz to view them as urban pioneers, not victims, and teach him a valuable lesson: think small and listen to those at the sharp end.

The book is aimed at a general audience, although I’m hoping it will particularly appeal to younger people interested in social innovation and social entrepreneurship, and schools, colleges and universities teaching the subject. It fills what I believe is a much-needed gap in the market, one which is currently dominated by books which – often at no fault of their own – give the impression that meaningful change is only possible if you’re an MBA, or a geek, or have money or influence, or a carefully laid out five-year master plan, or all five. Let’s be honest – you don’t need qualifications to change the world.

By highlighting the stories of ten ordinary yet remarkable individuals, and the impact their work is collectively having on hundreds of millions of people around the world, “Rise of the Reluctant Innovator” will show us that anything is possible, planning isn’t everything, and that anyone anywhere can change their world for the better.

We have a holding page up at reluctantinnovation.com and you can follow us on Twitter @ReluctantsBook. The book, and new website, will launch on 20th November.

“If we can help anyone on their journey, then we should. Whether that be giving advice or a positive critique on an idea, helping raise awareness through blog posts, giving tips on fundraising, making introductions to other projects and people with the same interests, or offering to be a future soundboard as their ideas grow and develop. These are all things I didn’t have when I started out, and using them productively now that I do is one of the biggest contributions I believe I can – and should – make to the future growth of our discipline. Our legacy shouldn’t be measured in the projects or tools we create, but in the people we serve and inspire”

Enabling the Inspiration Generation, December 2009

m4d: The fun is over. Time to get tough?

I’m all for discussion and debate, and I’ve taken part in my fair share over the past eleven years. But I’m now beginning to wonder if, after all this time, everything we could have said has been said. The fact we’re still talking about the same handful of challenges and issues implies that very little, if anything, has changed where it matters – on the ground. Have we really made so little progress?

I’ve been thinking about this for a while, but it wasn’t until the recent Guardian Activate conference that the scale of the problem finally drove home.

It’s worth mentioning that I wasn’t at the event this year, but I did follow from a distance. To be honest, sometimes it’s better to listen and reflect from the outside, and as my train hurtled towards London it became increasingly obvious that much of the early conversation followed a similar pattern to many of the other technology-for-good conferences I’d attended over the years.

If, about a decade ago, we’d listed all of the questions, unknowns, problems and challenges faced by the ICT4D community, it would probably have looked something like this:

  • How do we replicate and scale?
  • How do we measure impact?
  • How do we stop the reinventing of wheels?
  • How do we avoid being ‘technology-lead’?
  • How do we break out of our silos?
  • What is our business/sustainability model?
  • Is open source a help or a hindrance?
  • How do we maximise the opportunity mobile brings?

If we made the same list today, it would probably look something like this:

  • How do we replicate and scale?
  • How do we measure impact?
  • How do we stop the reinventing of wheels?
  • How do we avoid being ‘technology-lead’?
  • How do we break out of our silos?
  • What is our business/sustainability model?
  • Is open source a help or a hindrance?
  • How do we make sense of the countless pilots taking place?

The only difference is the last one. We’ve gone from not really knowing what to do with mobile phones to a position of everyone everywhere trying to solve something with them, whether or not they’re the right tool for the job. It’s still a problem, but arguably a more serious one.

These questions – and many others like them – might keep academics in work, but they’re serious issues for practitioners, too. Project owners and tools developers are rarely clear on their positions on open source, or scale, or their interpretation of ‘appropriate technology’. Among other things this leads to confusion and unnecessary competition (yes, the non-profit world is competitive). I attempted to put a stop to some of this in a post called “Our “social mobile” line in the sand” way back in May 2009, without success. I wonder if the time is right for someone to try again?

None of us surely want to sit in yet another conference, gathering or workshop and hear the same things over and over again, but that’s often what we do. And more often than not we pay good money for the privilege. Messages I personally don’t want to hear again include:

“We need to stop talking in silos”
“Projects need to build for scale from the outset”
“We need to stop reinventing wheels”
“We need more collaboration”
“We need to become sustainable”
“We need to embrace failure”
“Mobile technology has huge potential”

Can’t the m4d community come together and fix some of this? Create a code of conduct, a directory of terms and meanings, a set of best practice? With the billions of dollars funding mobile projects the world over, can’t we siphon a little off and create an overarching set of guidelines that projects and donors adhere to? Almost everything we see out there has been funded by someone, so if only the donors seriously tried to grapple with the problem – and got strict with what they funded – we’d almost certainly make serious progress.

Some of this stuff isn’t difficult. Take the problem of silos. Most of the events where this comes up are silos themselves. How can someone stand up at a mobile health conference packed with only people who use mobile phones and only for health, and say we should stop talking in silos? How about a mobile health practitioner attending an agriculture conference, instead? Or one focussing on human rights? Don’t tell me mobile health projects can’t learn something from non-mobile agriculture? If, as we constantly hear, innovation and opportunity happen in unexpected places, we need to put ourselves in them a little more, as Tim Smit suggested at the Emerge Conference in 2010.

Perhaps as a sign of things to come, mentions of mPesa are increasingly banned at meetings I attend. If we have to use the same example of a successful mobile money project over and over again, doesn’t that say something about the state of mobile money?

I was recently asked what progress I thought we’d made since I wrote “Technology’s new chance to make a difference” for the Guardian in January 2012. In the areas of best practice, adopting more appropriate technology and mainstreaming ICT4D, sadly I had to admit very little. As I wrote three years earlier:

I spent the best part of my university years critiquing the efforts of those who went before me. Countless others have done the same. Looking to the future, how favourably will the students and academics of tomorrow reflect on our efforts? If the next thirty years aren’t to read like the last then we need to re-think our approach, and re-think it now

The development sector is hardly awash with success. The m4d community have a great chance to buck the trend. The big question is, will we?

Further reading
An inconvenient truth?

Time to think message and motivation

Few companies succeed if they don’t take the time to understand their users. Fewer non-profit ventures succeed if they don’t either. After recently ‘moving on’ from FrontlineSMS and a ten year spell focusing exclusively on ICT4D, I’m beginning to realise that much of the wider technology-based social sector suffers from not-too-dissimilar problems. Few people, it seems, working on software-based solutions have much of an appreciation of the motives to engage, and the technical literacy, of their target audience. Whenever that’s the case, things tend not to turn out too well.

For the past few years I’ve been taking an increasing interest in economic resilience, particularly how technology could be applied to buffer local communities from global economic downturns. Ironically, since I started that research the world has entered a period of growing economic uncertainty. The causes – although fascinating – don’t so much interest me, more the response at local, grassroots level and the response from the social sector, particularly those turning to technology to provide some of the answers.

My Means of Exchange project particularly motivates me because it’s tasked with understanding what drives some local people (and not others) to resort to alternative methods of exchange, particularly during times of hardship, and explores how we might motivate the wider global community to adopt a healthier mix of exchange as a part of its daily lives – before things get bad. Money has become the dominate means of exchange in almost all of our lives, to the detriment of all the more creative, flexible methods that came before it.

In parallel with all of this is a growing interest in the sharing economy, and local and digital currencies which – if adopted widely enough – might just loosen the stranglehold of legal tender. And therein lies the problem. No matter how good the technology, solution or service, in almost all cases if it’s not adopted widely enough it’s unlikely to succeed. And one of the biggest problems many alternative exchange tools have is that they’re just not marketed or promoted well enough to reach anywhere near the tipping point they need. I talked a lot about the difficulties the local sustainability and alternative economy movements have in effectively communicating its message, and engaging their audience, in a recent ten minute talk at Pop!Tech.

Sadly, it’s an area that continues to be overlooked.

A couple of weeks ago, at the Bitcoin London Conference, BBC reporter Rory-Cellan Jones neatly highlighted the ongoing challenge:

In case you’ve not been following the discussion, Bitcoins are an independently machine-generated digital currency (i.e. not owned or managed by any country or entity) which some people believe will revolutionise global trade. Right now, the majority of people active in the Bitcoin world are programmers, developers and geeks, which is where many of these kinds of things start. The problem right now is the language of the movement is far too technical, and this is a problem. Even going to Wikipedia to get an explanation of Bitcoins would leave most of the general public scratching their heads:

Bitcoin (code: BTC) is a cryptocurrency where the creation and transfer of bitcoins is based on an open source cryptographic protocol that is independent of any central authority. Bitcoins can be transferred through a computer or smartphone without an intermediate financial institution.The concept was introduced in a 2008 paper by pseudonymous developer Satoshi Nakamoto, who called it a peer-to-peer, electronic cash system

There is already widespread misunderstanding of how new money is created, and clearly with Bitcoins – however good-an-alternative they may be – we’re not much better off. If shop keepers and the general public are to embrace such an idea and, let’s face it, they’ll have to for it to succeed, clearly some serious PR work needs to be done. (For a simple run-down of what the fuss is all about with Bitcoins, Bloomberg have a helpful feature here).

There is definitely a need for alternative means of exchange (note: plural), as I mentioned in an interview with Quartz recently. My belief is that a growing number of people worldwide have grown tired of being burned by globalisation and just want to get back to functioning within sustainable local systems. They need alternatives to cash, but just don’t realise it yet.

Because of the way our globalised world works (great when it does, rubbish when it doesn’t), hard-working people, and communities, are being destroyed by financial meltdown in distant places. Globalisation has eroded our incentives, and ability, to play well together as local communities, meaning we’re now less resilient to shocks of all kinds than we used to be

Everyone engaged in the alternative economy and local sustainability movement have already passed the ‘recognition threshold’ – recognition that the current system is broken to the detriment of people and planet everywhere, and that we need alternatives. But these people – me included – are in the minority. We might see how broken the system is, but we should never assume that it’s so obvious that everyone else ought to, too.

While we build the tools and, yes – the Bitcoins of the future – we need to seriously work on how we communicate. Conference gatherings have already become echo chambers for much of the ICT4D community. Whatever it is that makes people nod enthusiastically within the walls of alternative economy and sustainability events needs to first be simplified, and then communicated outside in an exciting, engaging way.

As my work over the years has taught me, technology is almost always the easy part. Behaviour change – that’s a totally different beast altogether.