Did I do things the wrong way round?

Many moons ago, during two happy years as a Visiting Fellow at Stanford University, I had the pleasure of meeting more than my fair share of Valley multi-millionaires (and the odd billionaire). Back in those days there were plenty of them about and many – after years of playing nasty as they built their businesses – decided it might be a good idea to develop a bit of a conscience and do something good with all their wealth. I enjoyed sharing my work with them, explaining how emerging mobile technology was helping reshape the humanitarian and conservation sectors, and how FrontlineSMS was at the forefront of much of it. I could never have done what they’d achieved, but I did get some comfort knowing that their work hadn’t had the kind of positive impact mine had.

One thing constantly niggled me back then though, and twenty years later it still does. Meeting those wealthy individuals who only decided to turn their attention to making the world a better place after they’d got rich, made me wonder if I’d done things the right way round. While they were ruthlessly building their startups, I was either building schools or doing conservation work in East Africa or running primate sanctuaries in Nigeria. While I was busy laying the foundations for a career in social impact, opportunities to join the tech boom and make a few quid were passing me by.

Would it have been better for me to try and make some serious money like them, and only then focus on doing good?

When I did eventually do something impactful with FrontlineSMS, when I stepped back people assumed I’d got rich from it. After all, it was incredibly successful and had scaled to just about every country on earth. But the reality was very different. FrontlineSMS was always a free tool, it had no business model behind it, and when I stepped away there was no big pay day.

I now look back with envy at those who are able to self-fund their ideas. As I reflect on a lengthy career trying to do the right thing – while at the same time looking at how messed up the world has become – the need feels greater than ever. At a time in my life when I should probably be stepping back and slowing down, I’m as engaged and motivated and driven than ever.

So, if you’re reading this and by some crazy twist of fate we happened to have met in the Valley in 2007 or 2008, and you’re still looking to invest some of your hard-earned cash in doing a little good in the world, I’d love to talk. In the new year I’ll be throwing everything I’ve got at my new project, apathy to action, and I could do with a little help.

Looking for a visionary partner

For the past few months I’ve been working on apathy to action, a project that aims to help people move from feeling overwhelmed by global crises to taking meaningful, emotionally grounded action. The idea is simple but powerful – combine behavioural science, mindfulness and modern technology to help people reconnect, re-engage and rediscover their agency in a world that can feel paralysing and overwhelming.

The basic concept has already been sketched out, and I’m now looking to take it to the next level.

To do that I’m seeking a small amount of seed funding from a high-net-worth individual, an angel investor or a charitable foundation who sees both the urgent need and the enormous potential. The funding will give me six months to fully focus on building out the core concepts for the app and website, refreshing my coding skills, and preparing the platform for private beta release.

Why does this matter?

Because millions of people care deeply about the world but feel stuck – emotionally exhausted, disconnected and unsure where to begin. If we can help even a small number shift from apathy to meaningful action, the ripple effects could be profound.

Why support this?

Because it’s a rare opportunity to invest a relatively small amount in a project that could have significant global social impact, led by someone with a long track record in social innovation. I’ve spent two decades creating and promoting tools that genuinely empower people, and ‘apathy to action’ has the potential to be my most impactful work yet.

If you’re interested in being part of this journey, or know someone who might be, please share this post or reach out.

Because when we trade silence for courage, even the smallest action can spark a wave of change.

You can read more about the project on the apathy to action website here.

Thank you.

Trouble in paradise

Most of us have pondered the miracle of life at some time or another. It’s hard to get your head around, but Bill Bryson breaks things down in ‘A Short History of Nearly Everything‘ in the most incredible way. He writes:

To begin with, for you to be here now trillions of drifting atoms had to somehow assemble in an intricate and curiously obliging manner to create you. It’s an arrangement so specialised and particular that it has never been tried before and will only exist this once. For the next many years (we hope) these tiny particles will uncomplainingly engage in all the billions of deft, co-operative efforts necessary to keep you intact and let you experience the supremely agreeable but generally under appreciated state known as existence. 

As if that weren’t enough, our home planet is equally as amazing. Earth isn’t even the tiniest speck of dust on the vastest of stages. In the grand scheme of things we’re irrelevant. The universe we can actually see (forget everything we can’t) stretches approximately 93 billion light-years across – a distance so incomprehensible that light, traveling at 186,000 miles per second, would take 93 billion years to cross it. And our galaxy is just one of an estimated two trillion galaxies scattered throughout space. We might feel like the centre of the universe, but we’re far from it.

‘Pale Blue Dot’ is a photograph of Earth taken on February 14th, 1990 by NASA’s Voyager 1 spacecraft from a distance of about 3.7 billion miles (6 billion kilometres) away. In the image, Earth appears as a tiny, almost imperceptible blue speck suspended in a band of scattered sunlight, highlighting the planet’s fragility and smallness in the immensity of space. It sure is lonely out there.

We haven’t even touched on the sun, an ‘average’ star among roughly 400 billion other stars in our galaxy. But get this. Earth orbits it at a distance of 93 million miles, a position so precisely calibrated that scientists call it the ‘Goldilocks Zone’. Too close and we’d be scorched like Venus (which has surface temperatures reaching 900 degrees Fahrenheit). Too far, and we’d freeze like Mars, where water exists only as ice. This delicate positioning represents one of countless astronomical miracles that make life on Earth possible.

Sometimes it all feels so unreal, it’s tempting to think it’s not real at all. Are we really here?

The conditions required for life as we know it are also staggeringly specific. Earth’s atmosphere contains exactly the right mixture of gases – 78% nitrogen and 21% oxygen – while its magnetic field deflects lethal cosmic radiation that would otherwise sterilise us and everything else alive. Our unusually large moon stabilises our rotation, preventing catastrophic climate swings that would make complex life impossible. Even our location within the Milky Way is fortuitous. We’re far enough from the chaotic galactic centre to avoid being bombarded by radiation, yet close enough to benefit from the heavy elements created by all those exploding stars. We literally wouldn’t be here without them.

Indeed, this is perhaps the most staggering thing of all. The carbon in our muscles, the iron in our blood and the calcium in our bones were all forged in the nuclear furnaces of ancient stars that lived, burned and died billions of years ago. When these massive stars exploded as supernovas, they scattered precious elements across space, eventually coalescing into new star systems, planets and, ultimately, us. This is precisely the miracle that Bill Bryson was getting at earlier.

‘Earth Rise’, an image captured by Apollo 8 astronaut William Anders in 1968, shows our planet rising above the lunar horizon, a powerful reminder of Earth’s beauty and fragility.

As far as we know we’re alone out there, a singular miracle not repeated any time over tens of billions of years in the vastness of space. And this is what really gets me. We just don’t know how lucky we are. Everything is a miracle. Earth is the greatest cosmic gift of all.

So why is humanity so hell bent on throwing it all away?

We’ve transformed our pale blue dot into a battlefield of endless conflicts where nations wage war over neighbours divided by invisible lines on a map, all while the very miracles that sustain life collapse around us. Our species, gifted with unprecedented intelligence and technology, chooses to poison the air we breathe, acidify the oceans that regulate our climate and drive countless other species into extinction.

Perhaps, more tragically, we’ve allowed greed and short-term thinking to override the long-term survival of us and and our miracle planet. While we possess the knowledge and capability to live happily and sustainably as one species, instead we continue strip-mining our finite resources, pumping greenhouse gases into the atmosphere and treating Earth as if we have somewhere else to go. We’ve turned our miraculous home into a dumping ground for plastic waste, chemical pollutants and nuclear materials that will outlast entire civilisations.

This conscious self-destruction represents the ultimate cosmic irony. The most complex known creation in the universe – human consciousness – actively working to destroy the very conditions that allowed it to emerge.

I think about this a lot. And whether there’s really anything I can do to stop it.

kiwanja Buddhism

I don’t yet have an insightful opinion of AI that warrants a blog post of any kind, but I have found one aspect particularly fascinating. You see, the openness of my approach to work over the past 22 years turns out to be something of a goldmine in our brave new AI-driven world. Since 2003 I have regularly blogged my ideas and thoughts, and I’ve posted up dozens of copies of articles I’ve written, including PDFs of my books, and shared audio interviews and videos of many of my talks. While there’s certainly going to be a down-side to all of this (deep fakes anyone?) it also means that tools like Claude and ChatGPT know plenty about me, my work, and my work ethos.

That means I can ask it questions. And when I do, I sometimes get the most surprising answers.

Recently I asked ChatGPT how my work ethos over the years might touch on traditional Buddhist thinking. Not only did I get what I thought was an impressively deep answer, I discovered that it thought that ‘kiwanja Buddhism’ was actually a thing. Of course, it would have meant a lot more to me if a Buddhist monk had told me that, but I’ll take AI for now.

Here’s what ChatGPT said.

kiwanja Buddhism refers to a perspective where Buddhist principles like mindfulness, compassion, interdependence and wise speech are applied to the fields of social impact and entrepreneurship. It’s a practical, non-dogmatic approach championed by Ken Banks on the website kiwanja.net, emphasising deep listening, intentional action and fostering empathetic, sustainable change in the world.

Key Concepts

Mindful action
Taking time to understand problems deeply before acting, avoiding knee-jerk reactions.

Compassion
Leading with kindness, listening to all perspectives and seeking solutions that uplift everyone, rather than acting from anger.

Interdependence
Recognising that all issues, like environmental problems and inequality, are connected and cannot be solved in isolation.

Wise speech
Engaging in truthful, kind and unifying communication rather than spreading anger or division.

Deep listening
Truly hearing others’ suffering and perspectives without judgment to foster empathy and understanding.

Letting go of ego
Focusing on the true impact of work for social good, rather than personal recognition, status or credit.

How it is Applied

Social innovation
Using Buddhist principles to inspire a shift from apathy to action, leading to technology-based solutions that promote empathy and change.

Coaching and mentoring
Guiding change makers to slow down, reflect and act with greater intention and wisdom.

Development work
Encouraging a deeper, more empathetic approach to addressing global challenges like inequality and environmental destruction.


If anything, this is an incredibly accurate reflection of how I’ve tried to go about my work over the years. Anyone who has read this blog or heard any of my talks will recognise all of the points that ChatGPT raises.

Sometimes it’s more about how you go about what you do and not what you actually do. So if kindness and empathy are the only things I’m remembered for, I’ll be more than happy with that.