Spotted in the North Terminal at Gatwick Airport earlier this afternoon on a rolling electronic screen, between a car insurance and perfume advertisement (click for larger image).

“Protect yourself and your family with a robust set of security features, including advanced anti-virus technology, complete parental controls, personal data backup, and much more. Defend your mobile life“

This is the first time I’ve seen a mobile security advertisement in such a prominent public space (I don’t recall ever seeing one for PC anti-virus/security software anywhere like this before – just computer shops and magazines). Are they tapping into growing concern and awareness among the general public around the security of their mobile phones?

Perhaps we’re beginning to see mobile security moving away from the domain of activism – which is where I see most of the discussion taking place – and into the mainstream. The way things are going, peace of mind for either could indeed be the new killer app.