Mobile security: Going mainstream?

Spotted in the North Terminal at Gatwick Airport earlier this afternoon on a rolling electronic screen, between a car insurance and perfume advertisement (click for larger image).

“Protect yourself and your family with a robust set of security features, including advanced anti-virus technology, complete parental controls, personal data backup, and much more. Defend your mobile life

This is the first time I’ve seen a mobile security advertisement in such a prominent public space (I don’t recallĀ ever seeing one for PC anti-virus/security software anywhere like this before – just computer shops and magazines). Are they tapping into growing concern and awareness among the general public around the security of their mobile phones?

Perhaps we’re beginning to see mobile security moving away from the domain of activism – which is where I see most of the discussion taking place – and into the mainstream. The way things are going, peace of mind for either could indeed be the new killer app.

6 thoughts on “Mobile security: Going mainstream?

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  5. Murat says:

    I think you’re spot on with “Are they tapping into growing concern and awareness among the general public around the security of their mobile phones?”

    With ‘Phone Hacking’ headlines in the papers for the last month anti-virus companies are on full alert looking to pounce on the nervous citizen.

    I’m sure we’re not far away from a few ‘Celeb has Android mobile hacked – sexy images/videos revealed’ headline, then we’ll see them really cash in.

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