“As trained observers of how people in a society live, ethnographers can help companies figure out what people need and then work with designers to meet those needs with new (or more often tweaked) products and services. In a world in which ever more people are using technology products on a daily basis, such skills … Continue reading CNN on anthropology and innovation
Tag: BOP
And the winner is…
Few would dispute that we’re living in an age of tremendous innovation. It’s hard to believe that the PC has only been around for 20-odd years, and the mobile phone half-of-that. The personal computer may have blazed the original consumer IT trail, but what is happening today with the mobile phone is potentially hugely more … Continue reading And the winner is…