Category: Technology

The dollar-a-week “mobile challenge”

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Some people go on long walks. Some climb mountains. Others run marathons or go for weeks without smoking, drinking alcohol or watching television. There are many ways to raise money for charity these days, although many don’t have a direct connection with the area of focus of the charity itself. Even less put the fundraiser in the shoes of the target audience the charity’s very existence seeks to help.

Trying to live off a couple of dollars a day is an exception. Starting yesterday, thousands of people across the UK started doing just that – living off £1 (approximately $2) a day for a total of five days. That needs to cover all their food and drink needs. According to Live Below The Line, they’re doing this to:

get a better understanding of the challenges faced by people living in extreme poverty, and to raise funds for crucial anti-poverty initiatives

One friend who will be shortly joining the challenge is Laurie Lee, Deputy Director of Policy & Advocacy at the Bill & Melinda Gates Foundation. You can follow Laurie’s progress on Twitter, along with Live Below The Line’s own updates. There can be few better ways of helping people understand the challenge hundreds of millions of people around the world face than to put them in a similar position or predicament.

So, it got me thinking… I wonder what the equivalent challenge might be in the mobiles-for-development sector?

Some time last year we passed a critical point in the history of mobile when more people on the planet started owning one than not. Projected penetration and ownership rates vary, but within the next year or two we’ll be over the five billion mark, which is quite incredible.

Of course, ownership alone doesn’t tell the whole story. The hundreds of millions of people having to eek a living off a couple of dollars a day are not only trying to buy food and water for them and their families. They’re also trying to save to send their kids to school, to buy medicine, to keep a roof over their heads. In the context of their phone ownership, they also need to find extra cash to keep their phone charged, and to keep it topped up, usable and functional. There is already growing evidence which highlights the tough decisions mobile owners are having to make when balancing a restricted household budget.

So, what would an equivalent “$2 a day” challenge look like for mobile? Well, for a start we’d have to calculate the average telecommunications spend for an average mobile owner in a developing country. Without specific data to hand, I’m going to take a stab at $1 per week. If I were to cancel my mobile contract today and move to pre-pay, how would I manage with that kind of budget, and what decisions would I have to make on a daily basis before hitting “Send”, “OK” or “Dial” on my phone?

Let me take another stab at some of the things I’d likely have to do.

Service costs
For the first time I’d need to read up and make sure I fully understood all of the price plans and offers from each of the mobile operators in the UK. Right now I have no idea, because I’ve never needed to know. If I’m to maximise my $1 per week I need to know under which conditions which operator will be cheapest.

SIM choice
I’d need to go out and acquire one SIM card for each of those operators, and get used to swapping it in and out on a regular basis before making calls, sending texts, tweeting, checking emails, and so on in order to maximise my budget. Ideally I’d have a phone which takes multiple SIM cards to make this all slightly less painful, only they’re not available where I live.

Configuration
Assuming I’m able to access the Internet and can afford to (see “Web challenges” below), whenever I do switch SIM cards I’d need to learn how to change the WAP/Web configuration settings on the phone (which are network dependent). This can be a challenge at the best of times, and even more so for less technical users.

Web challenges
Assuming my phone and SIM are data enabled, I’d be able to access the Internet. Only problem is I have very little idea what the costs would be. Right now, with my generous browsing allowance, I can pop onto Twitter or read the news, but if I had to pay for each page view or chunk of downloaded data, how would I know what the costs are ahead of time? Again, I’d need to make a conscious decision whether or not I could afford the luxury, and confusion over data costs could easily (and quickly) be the death of me.

My friends and family network
I’d need to make sure I knew which network each friend and family member were on, so I’d know which SIM to switch to before making a call, or texting (same-network calls or texts are cheaper in many countries). And with many of these contacts also likely having multiple SIM cards, I’d need to be confident that I could manage a complex address book.

To call, tweet, text – or not call, tweet or text?
Before making a call, or sending an SMS, I’d need to make a conscious decision whether or not I could afford it, and weigh up any cost with the anticipated benefit. Gone would be the days of having the luxury of thousands of minutes and texts to ‘waste’ away.

Battery
I’d need to put aside a few pence per week to cover the cost of charging (electricity isn’t free), depending on how much I used the phone. If charging costs were prohibitive then I’d need to make sure my phone was off when I didn’t need it (or wasn’t expecting a call) in order to maximise the time between charges.

Flashing and beeping
If I did need to contact someone urgently, and assuming I was okay with them being burdened with the call cost, I could “flash” or “beep” them (ring their phone a couple of times, and hang up and wait for a call back). Since there’s no real culture of this where I live, I’m not sure if it would work, and if the person I was calling was also short of credit, we could have a stalemate. (For an excellent article on the culture of flashing and beeping, check out this Jonathan Donner article).

Calling codes
For short, regular messages – “I’m at work okay”, “I’ve got the shopping” or “Leaving now” – I’d possibly need to devise a system where I could ring a recipient phone and use a set number of rings (or sequence of missed calls) to relay the message. I’d need to come up with a range of “survival strategies” in order to protect my phone credit.

Regardless of how well I did, one thing is abundantly clear – me and my phone would have a very different kind of relationship than we do today, and I’d certainly have to be a lot better organised than I am now. Both of those could, of course, be seen as a good thing.

If anyone else has any other “survival strategies” I’ve missed, please let me know (there are bound to be many). Either way, this would be a fascinating exercise, and well worth a try if anyone’s interested in putting themselves in the shoes of many mobile phone owners throughout the developing world.

The unnatural evolution of living

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From the primordial soup, to the rain forest, to the African savanna, to… this. Welcome to Sci-Fi City, United Arab Emirates. Not only the future of cities – the future of living!

“Here, residents will live with driverless electric cars, shaded streets cooled by a huge wind tower, and a Big Brother-style ‘green policeman’ monitoring their energy use”.

How far we have come as a species. Doesn’t life in Sci-Fi City sound clinical? Today, if you took away all our electronic gadgets most people would complain for a while, but most of us still remember how to live without them. How quickly that is changing. As our technical creativity increases, so does our dependence on it. Some call this progress. I call it scary.

Differentiation and the non-changing face of innovation

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Last week at the Rutberg Summit in London – an event dominated by senior mobile industry executives – one of the more interesting topics for me was differentiation. How will the new Microsoft/Nokia relationship impact the mobile OS ecosystem? What does the proliferation of Android mean to the many handset manufacturers bundling it with their phones? In a world being increasingly dominated by just a small number of mobile operating systems, how does one smartphone manufacturer differentiate themselves from the next?

Of course, the operating system on a phone is just one part of it. Not only is our choice of OS becoming increasingly limited, so is our choice of “look”.

Take this image – a small cross-section of the handsets on the market today. We’re almost at the stage where you can have any smartphone you like, as long as it looks like one of these. Spot the difference? Not much.

This week, Apple took out another law suit – this time against Samsung – accusing it of stealing/borrowing/using its iPhone design for it’s latest range of phones. (Apple also claim the Galaxy is a little too close to looking like an iPad). The Register has a good article on all of this.

If being a consumer really is all about choice, then there’s certainly less of that today than there used to be. It will be interesting to see where all this goes – court battles included – and where the growing tension between innovation and differentiation ultimately takes us.

Future innovation: Threat or opportunity?

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A year may have passed since this particular edition of the Economist hit the shelves, but I bet you could replace “April 2010” with “April 2011” and few people would notice. I kept this edition back because of it’s special report on business and innovation in the developing world. It goes a long way to explaining and describing what’s happening not only in the commercial world, but also the informal sector. I’d say that makes it a must read for members of the ICT4D community.

There are dozens of takeaways from the report. Here are a few of the highlights which resonated most with me:

“Most striking is the emerging world’s growing ability to make established products for dramatically lower costs – no frills $3,000 cars, $300 laptops and $30 mobile phones may not seem as exciting as a new iPad, but they promise to change far more people’s lives”

“Emerging countries are no longer content to be cheap sources of cheap hands and low-cost brains. Instead, they too are becoming hotbeds of innovation, producing breakthroughs in everything from telecoms to car making to health care”

“Innovation in the emerging world will encourage, rather than undermine, innovation in the rich world”

“Emerging economies are not merely challenging [our lead] in innovation. They are unleashing a wave of low-cost, disruptive innovations that will, as they spread to the rich world, shake many industries to their foundations”

“Multinationals expect about 70% of the world’s growth over the next few years to come from emerging markets”

“Old assumptions about innovation are being challenged. People in the West like to believe that their companies cook up new ideas in their laboratories at home and then export them to the developing world, which makes it easier to accept job losses in manufacturing. This is proving less true by the day”

“Because so many consumers are poor, companies [in emerging markets] have to go for volume. But because piracy is so commonplace, they also have to keep upgrading their products”

“General Electric and Tata Consultancy Services are doing something more exciting than fiddling with existing products – they are taking the needs of poor consumers as a starting point and working backwards. This approach has been dubbed ‘reverse innovation’, or ‘frugal’ or ‘constraint-based’ innovation”

“Emerging markets are far more varied and volatile than mature ones. Cultural complexities are confounding and tastes are extraordinary fluid”

“Indians often see frugal innovation as their distinctive contribution to management thinking. They point to a national tradition of ‘jugaad’ – meaning, roughly, making do with what you have and never giving up – and cite many examples of ordinary Indians solving seemingly insoluble problems”

“Because of the lack of brand loyalty, companies have to put even more thought into marketing than they do in the West”

(This image, taken on one of my trips to Uganda, shows ‘alternative’ advertising at work)


“To flourish in this atmosphere it helps to have a spirit of a frontier settler, not a corporate bureaucrat. A property company, say, might suddenly move into computers. Rather than worrying about synergies or core competencies, they see opportunities and seize them”

“The corporate go-getters love to explain that if you can make it here – despite the poverty, the dismal infrastructure and the unpredictable politicians – you can make it anywhere”

“Hostility to globalisation in the developed world is likely to grow as emerging giants disrupt one product market after another”

I find the whole topic of innovation, emerging markets and globalisation – and how the three intertwine – fascinating. What would our reaction be if globalisation, for example – which has long been accused of disadvantaging the developing world – turned on us? And what for the international development community? As more and more countries “emerge” less and less remain to be “developed”. A fully emergent African continent would leave a considerable number of international NGOs looking for a new home, and in dire need of a little innovation themselves.

Maybe that’s one measure of success they wouldn’t be so keen to find themselves meeting.